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Contributors
Barbara F. Meltz writes the Globe's Child Caring column. She is author of "Put Yourself in Their Shoes, Understanding How Your Children See the World," and a frequent speaker to parent groups. Join her chat on the first and third Monday of the month at noon.
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« Thomas train recalls | Main | Diagnosis: Transitionitis » Thursday, June 14, 2007A bite out of childhood obesity?When Kellogg foods announced today that it will restrict how it advertises to children, it was a tacit acknowledgment from a major player that it bears some responsibility for the epidemic of childhood obesity in this country. This is a BIG deal. Hopefully, it will the beginning of a turn-around in the way big companies make children the targets of their advertising. But maybe that's being too optimitic. Today's announcement, after all, came after more than a year of negotiations between Kellogg and the Campaign for Commercial-Free Childhood, based at Boston's Judge Baker Chidlren's Center, and the Center for Science in the Public Interest, based in D.C. Kudos to them both for the hard work they do on behalf of all our children. As part of the deal, Kellogg agreed to no longer advertise on school property to children under 12, and to limit use of branded media characters. In other words, it's not going to use popular media characters to trick children into wanting a food product. In return, Kellogg isn't going to be sued by CCFC and CSPI. Obviously, the suit had merit. Here are more details on the deal. Posted by Barbara Meltz at 10:45 PM
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