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    <title>Protecting kids from marketers' clutches</title>
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    <description>Coming soon to your daughter's sleep-over party: viral marketing. It sounds ominous, and it is. Viral marketing is when a manufacturer gives products away in the hope of creating a buzz that spreads via the peer group. It's already infiltrated the adult world, and now it's targeting our children.</description>
    <dc:creator>Barbara F. Meltz, Globe Staff</dc:creator>
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