At the John Fluevog shoe store on Newbury Street, Steve Sanzone, a local Catch27 player says: "Every time I go in there, it's like Cheers. They all know my name." Sanzone says the challenge is not so much finding a pair of shoes he likes, but finding a pair he doesn't already own. He considers himself an intense thrill-seeker who takes his macho hobbies to the limit: he owns a boat, loves to snowboard, and used to race cars. He has another side, though. "I buy shoes like a woman," laughs Sanzone. "I think I'll buy the pink ones tomorrow."