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Elizabeth Cooney is a health reporter for the Worcester Telegram & Gazette.
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Friday, January 26, 2007

Exodus from news media to hospital marketing

Longtime Boston television health reporter and producer Rhonda L. Mann is Beth Israel Deaconess Medical Center's new director of marketing communications.

Rhonda_Mann_2006_72.jpg
Rhonda L. Mann

Mann previously managed the health news division at WCVB-Channel 5, doing on-air reporting and producing segments for medical editor Dr. Timothy Johnson.

The hospital said her appointment to fill an open position recognized her gifts as a storyteller. Another television figure turned hospital marketing professional is Peter R. Brown, vice president of public affairs and communications at Brigham and Women's Hospital, who two years ago left a 22-year career at WBZ-Channel 4.

Zineb Marchoudi, who was a writer and producer for Channel 5's 11 p.m. news, will join Mann's department at Beth Israel Deaconess as a media relations specialist. Senior editor Michael Keating is the third member of the department. He had been managing editor/features for Seacoast Media Group in Portsmouth, N.H., which publishes the Portsmouth Herald and Seacoastonline.com.

Posted by Elizabeth Cooney at 09:41 PM
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