boston.com Your Life your connection to The Boston Globe
White Coat Notes: News from the Boston-area medical community
Comments
Send your comments and tips to whitecoat@globe.com
Categories


Blogger
Elizabeth Cooney is a health reporter for the Worcester Telegram & Gazette.
Contributors
Boston Globe Health and Science staff:
Scott Allen
Alice Dembner
Carey Goldberg
Liz Kowalczyk
Stephen Smith
Colin Nickerson
Beth Daley
Karen Weintraub, Deputy Health and Science Editor, and Gideon Gil, Health and Science Editor.
 Short White Coat blogger Ishani Ganguli
 Short White Coat blogger Jennifer Srygley
Week of: November 11
Week of: November 4
Week of: October 28
Week of: October 21
Week of: October 14
Week of: October 7

« On the blogs: life-threatening or not, vaccine costs, calling RNA labs | Main | Today's Globe: antidepressants, Epogen, Army injured, healthcare law loose ends »

Tuesday, April 17, 2007

Former Channel 5 anchor joins Beth Israel in online venture with station

Beth Israel Deaconess Medical Center's marketing department already looked a little like Channel 5 with the arrival of former senior health producer Rhonda Mann and former writer and news producer Zineb Marchoudi in January.

Heather_Kahn_150.bmp

But now the television station's website, www.thebostonchannel.com, is looking a little like the hospital with former news anchor Heather Kahn's (left) arrival as a Beth Israel spokeswoman for a sponsored spot on the WCVB health page.

Outlined in purple, the monthly BIDMC "Hot Health Topic" and video from Kahn appear on either side of Channel 5 news stories - making it hard to tell where the ads end and the news begins.

The online feature debuted yesterday with text reports about weight-loss surgery written by Mann, the hospital's marketing director, and a patient's video story told by Kahn.

Kahn, who used to work with Mann on WCVB's health unit and now lives in Philadelphia, will also appear in television spots promoting the venture, the hospital said. The videos are shot at the station's studios in Needham.

Channel 5 also has sponsored arrangements with Mount Auburn Hospital and Tufts Health Plan, whose advertisements appear on the health page.

Posted by Elizabeth Cooney at 03:26 PM
Sponsored Links