Risks are high when a mall changes its name
This story is from BostonGlobe.com, the only place for complete digital access to the Globe.
And frankly, calling it a shopping center just wasn’t going to cut it any longer, Marks said.
“I don’t think that name, shopping center, really distinguishes you,” he noted.
Shoppers will likely have the final say.
Scott Van Voorhis can be reached at firstname.lastname@example.org.