A designer’s rendering depicts how the former Chestnut Hill Shopping Center — recently renamed The Street — is expected to look after a $50 million overhaul is completed.Forever 128
Risks are high when a mall changes its name
A designer’s rendering depicts how the former Chestnut Hill Shopping Center — recently renamed The Street — is expected to look after a $50 million overhaul is completed.By Scott Van Voorhis
Globe Correspondent /
December 5, 2012
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And frankly, calling it a shopping center just wasn’t going to cut it any longer, Marks said.
“I don’t think that name, shopping center, really distinguishes you,” he noted.
Shoppers will likely have the final say.
Scott Van Voorhis can be reached at sbvanvoorhis@hotmail.com.
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