Jason Kissell, Executive Director, Advertising
Phone: 617-929-2710
E-mail: jkissell@bostonworks.com

Why should I advertise on a Town Page site?

• Local businesses are an integral part of your local community
• 1.8 million people in the Boston DMA say they shop closer to home, including more than 400,000 Boston.com users
• 62% of adults say that advertising is one of the top reasons they visit a newspaper site

• Overall Sponsor
• Premium position located in the town homepage header
• One buy gets you all towns, your ad will appear in the header on all town pages
• 100% SOV
• 3 month minimum commitment

• Cluster Sponsor
• Largest ad unit on the page, above the fold
• A cluster is a group of towns geographically and/or demographically related (i.e. Newton, Needham, Waltham and Wellesley)
• Available to 2 advertisers, a 50% SOV
• 3 month minimum commitment

• Feature your “Flyer” in the town(s) most important to you!
• Click-through rates are 2-3x that of banner ads
• Ads will be displayed on a virtual bulletin board (down the left rail on each town) and rotate from top to bottom positions
• Ads change position every time a visitor comes to the site, so your ad could appear at the top for one visitor and in the middle for someone else
• Ads expand to nearly full screen when clicked
• Ads automatically include built-in map & sharing features (email, Facebook)
• We can create an interactive ad from any graphic (flyer or print ad), or use a template
• Click here to get started now!

• Real Estate Featured Property
• Thumbnail photo, headline, & short description
• Opportunity to change listing throughout the month