Polaroid’s invention of instant photography created a new business line that didn’t just sell cameras. It charged about $1 for each sheet of coated paper that developed into a photograph before people’s eyes. The film sales produced huge profit margins with no competitor to do anything about it.
Pictured: July 1957. Steve Allen acted in many commercials for Polaroid on his television show in the mid and late 1950s. This magazine ad is essentially a “translation” in printed form of a typical Steve Allen TV ad.