Corporate cash helped Hopkinton build athletic fields at EMC2 Park after the town took a tip from sports and entertainment venues like TD Garden, Gillette Stadium (above), and the Comcast Center.
More towns seeking sponsors, ads to balance books
Corporate cash helped Hopkinton build athletic fields at EMC2 Park after the town took a tip from sports and entertainment venues like TD Garden, Gillette Stadium (above), and the Comcast Center.
Ripping a page from the playbook of professional sports teams, several area communities are looking at offering sponsorships and naming rights for everything from trash trucks to schools. (Full article: 1101 words)
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