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Malden Square institution Sparks is closing after 94 years

Posted by Marcia Dick  December 18, 2013 12:48 PM

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The following was submitted by the office of Malden Mayor Gary Christenson:

Sparks Department Store, one of Malden’s oldest family-owned retailers is closing its doors after 94 years in business. Currently owned and operated by Albert Sparks and his daughter Amy Moran, the business has been privately run for three generations by the Sparks family. 

The store first opened in 1919 by Russian born immigrants and Malden residents David and Rose Sparks. In the 1950s, sons Albert and George took over, working together for over 50 years, until George passed away.
 
Albert Sparks, CEO, said that the time has come to close its doors after almost a century of being in business. “I love Malden. I was born on Bainbridge Street 86 years ago. It has always been my hometown. I am very grateful for all our loyal customers over the years.”
 
Amy Moran said it has been such a wonderful opportunity serving the citizens of Malden and surrounding communities. “We will miss a lot of the good friends we have made over the years.” 

The store is launching its final Farewell Sale this week. “Hopefully all our friends and neighbors will stop in, so we can say good-bye and thank you!,” Moran said.
 
The store, located in downtown Malden at 90 Pleasant Street, outlived many of its Malden competitors like Boston Leader, Stuarts, and Jordan Marsh.  The store survived for decades by always remaining true to its mission: specializing in fashion at low prices. Albert Sparks, who for decades worked six days a week, always said the best advertising is word of mouth. “Our customers weren’t looking for a fancy store, they were looking for a good deal.”
 
Sparks employees were just as loyal as the customer base. Several employees have worked at the store over three decades, adding to the feeling of a family-run operation. 

Netta Rocco, who retired earlier this year and Rita Tecce both worked over 35 years at the store. 

In 2012, the Malden Chamber of Commerce bestowed a Lifetime Achievement Award to Albert Sparks for his decades of service to the City of Malden.

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