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National Jean Company to open a store on Newbury Street

Posted by Sara Brown  October 27, 2011 10:56 AM

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National Jean Company Boston plans to open a new boutique on Newbury Street early next year, adding to the ever-changing landscape of the popular shopping area.

According to a press release from the company, the "NJC Boutique" will open at 218 Newbury Street in January 2012.

The company will remodel the 2,200 square-foot space, which was previously occupied by the store Callalilai, into a "European-style" boutique, featuring two fireplaces, vintage lighting fixtures, and a coffee bar for customers.

The family-run business said it will stock "cutting-edge accessories," day-to-night clothes from Winter Kate, House of Harlow, Romy Gold, and NJC Boston's private labels Mercer and Toby Gray, and luxury denim. The store will also carry clothes for men.

"The space will feel more like European boutique than a denim shop," owner Steve Simon said in the press release. Simon runs the company, which also has stores in Wellesley and Newton with his daughters, Jill and Stacy.

The new boutique is just one of several new stores that are coming to the popular retail area, including luxury jeweler Shreve, Crump & Lowe and Restoration Hardware.

Note: This story was corrected to clarify that National Jean Company Boston and National Jean Company are separate companies.


Sara Brown came be reached at yourtownsara@gmail.com. Follow Your Town Back Bay on Twitter; @BackBayUpdate.

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