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Boloco takes to social media to solve weekend robbery

Posted by Johanna Kaiser  January 30, 2012 11:39 AM

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break in Boloco.jpg

A screenshot from the security footage uploaded by Boloco on YouTube.com shows one man attempting to disable the security camera with a sledgehammer.

The popular restaurant chain Boloco is hoping burrito lovers make good crime solvers as it takes to YouTube and Facebook to help solve a recent robbery at its Boylston Street location.

The Boylston Street restaurant located near the corner of Massachusetts Avenue and Berklee College of Music was robbed early Saturday morning by three men who pried open the door with a crow bar and fled with the restaurant’s safe, as shown on security camera footage.

One man attempted to break the security camera with a sledgehammer, but was unsuccessful, allowing Boloco’s social media team to take the video to the restaurant’s fans and surrounding community.

“$1000 cash reward for information that leads to apprehension of these 3 individuals who broke in and robbed our Boloco Berklee location last night less than 30 minutes after our team locked the doors. We added music to the video (because that's what we do), but it was haunting even without it,” Boloco’s Facebook status, with video, reads.

As of Monday morning, three Facebook posts related to the robbery have received more than 100 comments, and the YouTube video has been viewed 3,740 since Saturday.

“I think it’s the right thing to do--get the community involved and maybe someone can see something,” Brian Keith, general manager of the Boylston Street store, said in a phone interview. “We’re always doing things a little different.”

There have been no breaks in the case yet, but Boston Police are watching security footage from various sources and talking to neighboring businesses, according Keith.

Keith could not comment on the amount of money taken from the restaurant, but said his greatest concern was how soon after the staff left that the robbery occurred.

The restaurant closes at 2 a.m. and the staff members usually leave by 3 a.m. Friday was a busy night and employees stayed as late as 3:15 to 3:30 a.m., said Keith. Security footage shows the three men entering the restaurant at 3:42 a.m.

“That was the toughest thing to see...had someone forgotten something or come back in it could have been really scary situation,” Keith said.

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Email Kaiser at johanna.yourtown@gmail.com or follow her on Twitter @JohannaKaiser.

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