The following was submitted by Gordon College:
College students are always seeking something to do, whether it be during the school week or on the weekends, and Beverly Main Streets has something to offer. Though local students frequent downtown Beverly and attend establishments such as The Pickled Onion and Atomic Café, many are unaware of the hidden gems of Beverly such as the Cabot Street Cinema Theatre and McPherson Skate Park.
In an effort to address this situation, not-for-profit organization, Beverly Main Streets and executive Director, Gin Wallace, are reaching out to local college students and introducing them to all that downtown Beverly has to offer.
“The colleges in and around Beverly are among our greatest assets,” said Wallace, “and many downtown businesses rely heavily on the students’ support.”
Beverly Main Streets distributed an online survey to local college-aged students this past fall and the results suggested that more than 95% of students have up to $1,000.00 of discretionary income to spend per school year, spending nearly 44% on eating out, and 33% on shopping in Beverly. Students shop downtown for convenience and location, and if variety or price is of importance, students tend to shop elsewhere, according to the survey.
Students described downtown as being “quaint, convenient, and cute,” felt welcomed when walking into businesses and found that the storefront windows were attractive. However, students expressed that they were looking for options for those under the age of 21 and activities that they could enjoy outside.
“We’re looking at how we can make the downtown a more popular destination for students, including doing a better job at getting the word out about what we already have and recruiting new businesses that students want. The survey gives us great feedback that our committees are using. We welcome the students’ opinions and involvement and we hope to see more of them downtown!”
Students seeking more information can visit the Beverly Main Streets website at beverlymainstreets.org/student-information-163.html