In an effort to promote the hidden gems of Beverly, the executive director of Beverly Main Streets is reaching out to local college students to convey the various city offerings.
The non-profit organization, which aims to promote and enhance Beverly's downtown, surveyed local college students about what they like to do for fun, and the amount of money they have for such expenses. The survey was primarily aimed at students from Endicott College, Montserrat College of Art and Gordon College.
“The colleges in and around Beverly are among our greatest assets,” said Gin Wallace, executive director of Beverly Main Streets, in a recent statement. “And many downtown businesses rely heavily on the students’ support.”
Beverly Main Streets distributed the online survey to local college-aged students this past fall.
The results suggested that more than 95 percent of students have up to $1,000 of discretionary income to spend per school year, spending nearly 44 percent on eating out, and 33 percent on shopping.
Students shop downtown for convenience and location, and if variety or price is of importance, students tend to shop elsewhere, according to the survey.
These students described downtown as being “quaint, convenient, and cute,” the recent announcement said, and felt welcomed when walking into businesses and found that the storefront windows were attractive.
However, students expressed that they were looking for options for those under the age of 21 and activities that they could enjoy outside.
“We’re looking at how we can make the downtown a more popular destination for students, including doing a better job at getting the word out about what we already have and recruiting new businesses that students want," Wallace said. The survey gives us great feedback that our committees are using."