Though shoppers braving the door-buster savings on Black Friday may have seen lines, shoppers starting their day a bit later said the deals were good and the waits were few.
Most of the morning rush took place between midnight and 3 a.m. at big box retailers, shoppers reported. Yet those heading out around 5 a.m. said the crowds weren’t terrible.
“It wasn’t as busy as I expected,” said Jyna Mederios, from Stoughton, who headed out to Kohl's at the Derby Street Shoppes in Hingham at 6 a.m. “I’ve been [shopping] in Black Fridays with lines around the store. But they were very organized here.”
Mederios and others said the savings were still prime in the early morning, a fact exhibited by Canadian Laura Spies (pictured, left), who purchased $1,200 of merchandise for $400 at Kohl's after coming out to Derby Street at 5 a.m.
The deals were so good that Spies and her friend, Diane Leeming (pictured, right), from Marshfield, had to make two trips to their car with their goods after they finished shopping at 8 a.m.
“She already loaded a trunk full, but now we’re done,” Leeming said.
Elsewhere, the morning rush was short-lived. Kelly Canavan, from Quincy, said she headed out at 5 a.m. to the Walmart in Weymouth and it wasn’t exceptionally busy.
Even at the South Shore Plaza in Braintree, shoppers were plentiful, but things were not hectic.
Aaron Cirillo, from Norwood, said it only took him three minutes to find a parking spot at 9 a.m.
“That’s rare,” he said.
According to Don Aldridge, the store manager for Target in the Plaza, anyone who arrived to the mall after 3 a.m. missed most of the rush.
The morning was as busy as expected - at 1 a.m., 500 people were lined up outside the store – yet traffic had calmed down after 3 a.m. Aldridge said.
Since then, deals offering a $10 gift card for $50 purchases drew customers in from 4 a.m. to noon, which helped traffic stay constant though not at overwhelming levels.
“We’ll stay steady all day,” Aldridge said, who said he had 200 employees scheduled to work the store throughout the shopping holiday.
Yet those coming out early expected good deals, and were dismayed when they didn’t find what was advertised.
According to Patty Gardiner, from Hull, she and her friends went to Macy’s at 7 a.m. but were dismayed to discover that all of the coupons the store had mailed out the week prior could not be used.
“That’s why we come out – the deals and coupons,” Gardiner said, mentioning that customer service at the store was poor.
Mary Jo Kefalis, from Roslindale, was also disappointed with Macy’s when she went out at 6 a.m. with a fist full of irrelevant coupons.
Regardless, other shoppers were just happy to get some savings here and there.
“As long as you’re not planning on getting anything in particular, you’re fine,” said Joy Johnson, from Weymouth, who was out at 7 a.m.