THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
< Back to front page Text size +

Stopping under-age drinking in Burlington

Posted by Kaileigh Higgins  October 12, 2010 10:00 AM

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

The Burlington Drug and Alcohol Task Force is preparing a new initiative in its effort to prevent underage drinking in town. The group is developing a public education campaign aimed at discouraging adults in their early 20’s from purchasing alcohol for their underage siblings or friends.

According to task force co-chair Marilyn Belmonte,  the target audience is "twenty-somethings who may be an older brother or sister and feel like ‘someone bought alcohol for me when I was underage and I’ll do something nice and buy it for someone else.’"

She said the task force, a community group that works on drug and alcohol prevention, hopes to convince those young people to avoid acting on that impulse. The campaign, which the group hopes to carry out next May,  is still in its early development stages.

"We are trying to figure out the best way of getting the information out," she said. "We are thinking of putting up posters in liquor stores, and flyers in pizza boxes and in all the take-out restaurants."

The task force plans to involve students at Burlington High School in the effort, including helping design the posters and other material used. Belmonte said May seems a good month to carry out the campaign because it is graduation season. She said it is hoped the campaign will build on the task force’s previous initiatives.

Those include raising awareness among parents about underage alcohol and drug use, and having the town adopt a local bylaw requiring anyone with a job serving alcohol in town to obtain a service license that shows they have been trained in how to avoid serving underaged people. – John Laidler

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article