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MBTA begins seasonal advertising for its online store

Posted by Brock Parker  November 23, 2012 11:22 AM

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The MBTA announced on Black Friday that it will begin and ad blitz on buses and subway trains to promote T items for sale online and at the WardMaps store in Cambridge. Image courtesy the MBTA.

Toy wooden trains are now arriving at the MBTA's online store, as the T announced Friday it is kicking off a marketing campaign for its vintage merchandise, toys and clothing on sale at its online store and at the WardMaps store in Cambridge.

The T will place 70 ads on bus exteriors and another 300 ads inside buses and subway cars.

The MBTA launched its online store, www.mbtagifts.com/shop.php, last year and brothers Steven and Brian Beaucher, who own the Ward Maps store at 1735 Massachusetts Ave. in Cambridge, were contracted to design, market and sell the items online and in their store.

red line box at Quincy Adams.jpgWooden MBTA trains have been the most requested item, and WardMaps just received a 5,800-pound shipment of the toys, according to the MBTA. Other popular items have been MBTA key chains, mouse pads, mugs, stuffed animals and MBTA ornaments.

The money that the T makes from the sale of the products go back into the transit system.

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