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Danvers-based bakery to be featured on Bloomberg TV tonight

Posted by Justin Rice  November 21, 2011 07:01 PM

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Had Tuesday's episode of The Mentor aired on any other night, Kelly Delaney and her husband Frank would’ve hosted a watch party for all their acquaintances.

But the owner of Danvers-based Cakes for Occasions (57 Maple St.), the gourmet bakery being featured on the Bloomberg Television Network show at 9 p.m. tonight, has 315 orders to fill for Thanksgiving.

“We’re kind of keeping it low key, the timing happens to be before our Thanksgiving pick up for the store,” Delaney, who has owned the business for 15 years, said during a phone interview last night.”The timing is not the greatest because we’re going to be out straight up till it airs.

“Definitely we’re going to find time to watch it, it’s just going to be with family. If it was any other date than before the Thanksgiving pickup it would be a different story.”

The Mentor is an original series featuring top CEOs mentoring small business owners across America. These entrepreneurs have the chance to get real-life advice from some of America's best-known CEOs. Camera crews were on site several weeks ago filming the episode that includes Delaney being paired up with Mindy Grossman, the CEO of HSN, Inc.
 
“It was great for us in order for us to grow our business,” Delaney said. “I’d like to be able to open multiple locations and this is a great avenue to peak the interest of investors and partners who have the backing. And the endorsement of Mindy Grossman from Home Shopping Network knowing our product is definitely great.

The half hour episode not only focuses on Grossman’s advice on how the bakery can expand, it also features Delaney traveling to the HSN headquarters in St. Petersburg, Fla..    

The Danvers resident is no stranger to local and national media attention. Her gourmet cakes and pastries. have been featured on the Today show, NECN’s Good Morning Live, TV Diner with Billy Costa, and Phantom Gourmet. She was also chosen to be a part of a national ad campaign in Gourmet and Yankee magazines.

But she said Grossman’s business savvy gave her a kick-start. In fact, the bakery is now an official partner of the Home Shopping Network and Delany’s products are going to be sold on Home Shopping Network at the beginning of the new year.

“It definitely was great,” Delaney said. “When you’re in business 15 years you get stuck doing the same thing the same way and you forget to open your eyes and think about it from the customers' point of view because you are so busy day to day.

"It was great just kind of jump started me again. It was great for that and it was an unbelievable experience and I’m looking forward to taking my business to the next level and hopefully we’ll get some interest from some investors.”

Delaney is also launching her own “Cake Mentor” program to take her experiences and bring them to the local community. The contest will allow children ages 10-15 to write to Cakes for Occasions to explain why they should win an afternoon at the bakery to learn more about the industry. Entries can be submitted to submissions@cakes4occasions.com by Dec. 3. The winners will spend four hours at the bakery on Dec. 10.   For details on the promotion, visit www.cakes4occasions.com.
 
For more information about Bloomberg The Mentor, visit www.bloomberg.com/tv/shows/the-mentor/

Justin A. Rice can be reached at jrice.globe@gmail.com.

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