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Dorchester’s Back to Life Chiropractic and Wellness named overall winner of city's 'Deck the Windows' contest

Posted by Patrick Rosso  December 19, 2012 03:25 PM

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(Image courtesy City of Boston)


Back to Life Chiropractic and Wellness' Dorchester Avenue Display.


After a close competition Back to Life Chiropractic and Wellness in Dorchester was named the winner of Mayor Thomas M. Menino’s "Deck the Windows" contest.

The annual event, now in its third year, pits businesses from across the city’s 20 Main Street Districts against each other for a holiday decorating bonanza.

Boston Main Streets
is a citywide program that works to revitalize commercial districts through a combination of technical, financial, and design support.

Back to Life took the title, held last year by West Roxbury’s Top It Off, with 31.5 percent of the vote, finishing just 119 votes ahead of West Roxbury’s Fabutique. Overall 4,118 votes were cast online for city businesses.

"I want to congratulate the winners and all the businesses that participated in this year’s Deck the Windows Contest. It is no secret, judging from the thousands of votes cast, that this contest really enlivens our neighborhood business districts during the holiday season,” Menino said in a statement. “I want to thank all the business owners, our Main Streets districts, voters, and our local judges for making this such a success. I also want to remind residents to remember that our Main Street Districts have some of the most unique gifts and dining options in the City of Boston.”

Dr. Anil Nair, co-owner of the Dorchester Avenue shop, credited the win to the business’ eloquent and modern display.

“We’re super excited, we put so much work into the display,” said Nair. “We wanted a simple yet contemporary design that was also eye catching.”

The win is especially exciting for Nair and his business partner Philippe Saad, because the shop only opened in September.

“[When we moved here] we wanted to be the community chiropractor,” said Nair, who lives in Dorchester. “We like to support our community businesses and hopefully they will support us.”

While Nair and Sadd are pleased to already be making waves in the neighborhood, Dan Larner, executive director of the St. Mark’s Area Main Street, where the shop is located, said it’s also a big win for the neighborhood.

“We couldn’t be more excited,” said Larner. “I think it lets everybody in the city know that there is so much good going on here.”

The neighborhood and the entrepreneurs will celebrate their success Thurs., Dec. 20, with a small awards reception at 1912A Dorchester Ave. The reception will begin at 5 p.m. and Sheila Dillon, director of the Department of Neighborhood Development will present the award at 5:30 p.m.

Overall 400 businesses from across Boston took part in this year’s competition and the St. Mark’s Area Main Street had 12 entries including:

GiGi Hair Concept
Eden Natural Lifestyle Boutique
Tavolo Ristorante
Flat Black Coffee
Sea Breeze Mexican Grill
Celia & Company
Dot-2-Dot Cafe
Beauty Line Boutique
Boston Hairnista Salon
Micci Fuel
Ashmont Grill
Yankee Insurance

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Email Patrick D. Rosso, patrick.d.rosso@gmail.com. Follow him @PDRosso, or friend him on Facebook.

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