(City of Boston)
Mayor Thomas M. Menino stood alongside members of the US Olympic team and the president of Saucony on Wednesday to announce a new partnership between the city and the Lexington-based athletic shoe manufacturer.
At the event on the Rose Fitzgerald Kennedy Greenway, Menino and Saucony President Richie Woodworth said the mayor’s Boston Moves for Health fitness initiative would work with the Saucony Run For Good Foundation and its Run4Good App to encourage more Bostonians, including young people, to be more active. September is National Childhood Obesity Awareness Month.
“Boston Moves for Health is all about inspiring lots of little changes in people’s lifestyles that add up to better health for individuals and our city as a whole,” Menino said, according to a statement released by Saucony.
“We’re grateful to have a partner like Saucony that understands that the community’s health is just as important as the health of their business. We have a responsibility to do everything we can to make sure today’s youth grow up to be healthy adults, and I’m excited that this partnership will take our efforts to the next level.”
Joining Menino and Woodworth for the announcement were three members of the 2012 US Olympic track and field team who were sponsored by Saucony: Dee Dee Trotter, winner of a gold medal for the 4x400-meter relay and a bronze medal in the 400 meter; Lauryn Williams, winner of a gold medal in the 4x100-meter relay; and Molly Huddle, who competed in the 5,000-meter.
The athletes led students from Timilty Middle School in Roxbury on a run as Menino proclaimed Sept. 26, 2012, to be Saucony Run for Good Day in Boston. The foundation also presented the American Diabetes Association New England with a grant to support the launch of a running program for overweight young people in Boston.
“Studies show that a child who is obese between the ages of 10 and 13 has a 70 percent chance of becoming an obese adult,” said Woodworth, according to the statement. “At the current pace, research estimates that a majority of American adults will be obese by 2030: those adults are today’s children.”
Saucony encourages local runners and walkers to download the free Saucony Run4Good app and use it to join the Boston Moves for Health team. The GPS-enabled app can track and accumulate mileage, and when Menino’s 10-million-mile challenge goal is reached, Saucony will award a Run For Good grant to a Boston youth running program.