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Massachusetts Municipal Association honors Gloucester HarborWalk with Municipal Innovation Award

Posted by Christina Jedra  January 30, 2013 10:00 AM

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The following was submitted by Mills Public Relations: 

The Massachusetts Municipal Association recently presented the City of Gloucester with the Kenneth E. Pickard Municipal Innovation Award in recognition of the Gloucester HarborWalk project.  The Pickard Innovation award recognizes municipalities that have developed unique and creative projects and programs to increase the effectiveness of local government. 

The 1.2-mile-long HarborWalk opened in August 2012, linking the city’s main business district to the historic working waterfront. A “bricks and mortar” experience, the Gloucester HarborWalk features 42 granite markers called “Story Moments.” Understanding the power of technology, the HarborWalk also was designed to interact with mobile and web-based technology, an innovative approach that allows visitors and residents alike to easily navigate previously hard-to-find destinations.

The project’s digital technology features connect HarborWalk guests with detailed information about the community’s famous forebears, its hallowed traditions and its maritime heritage. Quick Response (QR) codes on each “Story Moment” marker link visitors’ smartphones directly to internet-based information that details each subject through links to relevant websites, audio recordings and short video clips. Markers depict famous artists Edward Hopper and Winslow Homer; famous children’s author Virginia Burton Lee; the famed Gloucester “Greasy Pole”; poems by T.S. Elliot; and much more.

About the City of Gloucester

America's oldest seaport, the City of Gloucester is known throughout the world as an authentic, working waterfront community, a place of spectacular natural beauty, and home to a diverse population of about 30,000 residents. An important center for the fishing industry, Gloucester also is proud of its rich art heritage as one of the premier art colonies in the United States. The City is a destination for thousands of visitors who visit the harbor and its beaches during the summertime. In recent years, Gloucester has diversified its traditional maritime economy, adding leading small research institutions such as the UMass Amherst Large Pelagics Research Laboratory and the Ocean Alliance to the array of state and federal agencies working in the city, and with investments in robotics and new product development from the fishery.

Contact:             Office of Mayor Carolyn Kirk, 978-281-9700 

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