Think “Pinkberry,” and the word likely to come to mind is “obsession.”
Celebrities, celebrity-watchers, and trend-following foodies have been frequenting the California-based frozen yogurt store for years, raving about its low-cal deliciousness and fresh take on dessert.
And now, a Pinkberry store is coming to Hingham.
Friday marks the opening of the new Pinkberry in the Derby Street Shoppes, the first of the chain's shops in Massachusetts. A second will launch on Newbury Street, and a third is in the works for Harvard Square, according to Pinkberry CEO Ron Graves.
The arrival of the tangy, sweet sensation has the town buzzing, many looking forward to trying what the likes of Megan Fox, Kirsten Dunst and Victoria Beckham all rave about.
“I'm so excited!” said Bethany Maddock, a Duxbury resident. “It's a huge trend on the West Coast, and I can't wait till it opens.”
But the opening has more than just consumers excited. David Fleming, the Corporate Marking Director for W.S. Development, the owner and operator for Derby Street Shoppes, said that having the brand in the plaza has added another layer to the already booming shopping center. .
“Obviously it's about the yogurt, and that speaks for itself, but they have an exciting new store design - it's colorful, fun, unique – and their employees are enthusiastic. It really creates a nice energy, and it will add a lot to the shopping center,” he said.
Graves will be in attendance Friday at the 10 a.m. ribbon cutting ceremony to mark the opening of the store. The store itself will open to business at noon.
For more coverage of Hingham, go to boston.com/hingham.