The brothers Wahlberg - at least a few of them - joined mom Alma at last night's opening of Wahlburgers, the clan's new "casual food" franchise in Hingham.
"This is in the spirit of the family," said Donnie Wahlberg, referencing a menu that includes a Triple Decker. ("Like the house we grew up in.") And it may be just the beginning. Donnie, his arm around brother Paul, the chef at Wahlburgers and the adjacent Alma Nova, acknowledged that he'd like to open a place near Fenway, and Mohegan Sun is a possibility. (He wouldn't comment on reports that a reality show is also in the works.)
Mark did dish on the show, saying he envisions a "docu-drama about building a real business" not "Jersey Shore."
Asked about the news of Matt Damon and Ben Affleck making a Whitey Bulger film, Mark said that "The Departed" set a high standard. "There's probably 100 projects out there," he said. "But who knows. Those guys are really talented."
VIPs at the opening included Sox sluggers David Ortiz and Kevin Youkilis, Olympic hockey hero Mike Eruzione, Bruins Dan Paille and Tuuka Rask, and Pats defensive back Kyle Arrington. Pats tight end Rob Gronkowski was there with his brother Dan, but declined our invitation to talk about BiBi Jones, the porn star with whom he cavorted over the weekend. (See Twitter.)
"Nah," he said, chagrined. "I'll talk about this, though."
There were a few hundred fans waiting outside, most of whom were female - and partial to Donnie.
Gabby Kolaci, Jaclyn Rooney, Emma Ierardi, Nicole Savage, and Allie Scarpa - a pack of 15-year olds from Brookline - were decked out in New Kids on the Block gear and clutching their cameras on the sidelines.
Savage said she's so good at recognizing Wahlbergs that she had already spotted the family's matriarch. "She had the bling on," Savage said, of Alma, who was dressed up for the red carpet. "I was like, `Go girl!"'