Wahlburgers is making taters tots for a special cause the month of October, as they plan on donating a portion of the sale to the fight against breast cancer.
The campaign, named “Tot Pink”, promises to donate 50 cents from each order of regular tater tots and sweet potato tots to Susan G. Komen for the Cure, Massachusetts.
The hope is for the sale of the tater tots, which go for $3 a serving, will generate close to $3,000. On top of that CEO Rick Vanzura will match up to $2,000 for the campaign.
This is the first time the restaurant has done this type of fundraising campaign, chef Paul Wahlberg said. However, he hopes to make it an annual initiative.
“We want to see the success of this one, and we’ve had lots of comments and a lot of people are supporting it, so it will be good,” he said.
The idea came from within the restaurant, Wahlberg said. A number of employees have been personally affected by the cancer.
“It’s something that has effected us in the restaurant, and it’s such a great cause,” Wahlberg said. “We’ve had family members who have died of cancer and things of that nature. With it being awareness month, and there is a connection with a couple things in the restaurants - with employees and people affiliated with the restaurant,” they decided to do it.
The campaign will go through the month of October at the Wahlburgers restaurant, located in the Hingham Shipyard.
The restaurant also plans to host organizers from the Susan G. Komen at a dinner at the end of October to present them with a check with the money fundraised.
Wahlberg's fundraiser comes quick on the heels of a cook-off victory through Quincy Community Action Program's Best Chef 2012 competition, where chefs from across the region had to use food pantry supplies to cook up a meal.
That fundraiser raised $101,000 for QCAP programs.
For more information on Wahlburgers, call 781-749-2110, or visit www.wahlburgers.com.