As the new year begins and resolutions to lose weight are still fresh in the minds of many, a studio offering bar fitness classes is opening in Hingham.
The Bar Method, founded in San Francisco in 2000, entered the Massachusetts market with a studio in Boston’s Back Bay in 2011. Since then, the business has flourished, with clients flocking to the workout derived from dance conditioning, physical therapy, and interval training.
Owners have the same hopes for a new location on Hingham’s South Street.
“We opened [in Boston] in June 2011 and knew it would be successful in Hingham. The way the studio has become a community for the clients, we knew opening in a community like Hingham that it was going to be great,” said co-owner McKenzie Howarth in a phone interview.
The studio is only the second in Massachusetts, and Hingham seemed like a natural fit, both because co-owner Sarah Kuzniar lived in the town, and because of the clientele.
Opened on Jan. 2, the studio offers an hour-long fat burning class alongside childcare services.
It’s step one for the expansion. Howarth and Kuzniar are working to add more instructors for both the Boston and Hingham locations.
“We like to have our teachers take the Bar Method before they train to instruct…both of our two teachers in training have spent time taking classes, one out of state and one in our Boston studio…so in a few months we’ll have more teachers with us,” Howarth said.
The workout style has become popular as of late, with celebrities including Drew Barrymore, Anna Paquin, Ginnifer Goodwin, Julia Louis-Dreyfus and Kelly Osborne taking Bar Method classes.
In Hingham, the Bar Method will be operating alongside competitor Secret Physique, another bar studio that opened in October.
Although there is competition in the region, Howarth said their classes differ in that they have a focus on safety alongside that of getting fit.
“One difference between us is it was created under the guidance of physical therapist, for that reason we’re the safest way you can exercise,” Howarth said. “We have a focus on safety and exercise combined, so our classes take a huge focus on that and our instructors spend a good deal of time connecting with people in the class, but understanding their injuries or limitations.”
Classes are limited to 25 people for space reasons, and newer classes will have “spotters,” or teacher assistants, to correct technique and form.
A grand opening celebration will be held this Saturday from 8 a.m. to noon.
Information about class schedules and membership is available at http://hingham.barmethod.com.