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Hingham's Sadie Mae's Cupcake Cafe up for sale

Posted by Jessica Bartlett  February 14, 2013 01:22 PM

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Jessica Bartlett

Sarah D'Souza stands in her bakery in 2011. The bakery is now up for sale


Over the last two years, Sarah D’Souza has been toiling over delicate cakes and temping sweets, making Sadie Mae’s Cupcake Café a well-known haunt on Hingham's Main Street.

Now, D’Souza is looking to hand off the business to someone else, selling the storefront, food truck, food licenses, recipes, website, and logo to an appropriate buyer for $90,000.

“I’m going to be returning back to my day job, and wanted to make sure I put it on the market to find the right owner, someone who shares a passion for baking and someone who will carry on what we started here,” D’Souza said in a telephone interview.

An energetic young mom with an angelic voice and passion for baking, D’Souza started the business alongside her husband, Matthew, almost on a whim.

The pair had met in business school and after moving to Hingham in 2008, saw great potential in the empty storefront down the street from their home.

By May 2011 a lease was entered, the space renovated, a baker hired, and without any marketing, the duo opened up shop.

Since then, the business has flourished, selling gourmet cupcakes to parties and gatherings throughout the South Shore.

But now, tending to the business is becoming too much for the family.

D’Souza was pregnant with her third child when she decided to open the bakery, and now, with a one-year-old, three-year-old, and five-year-old, has decided the time has come for her to take a step back.

“They are at ages right now where they really require my attention. Having a newborn was a challenge, but it was easy when she wasn’t walking and talking,” D’Souza said.

With her youngest now mobile, D’Souza said she has decided to go back to her previous job in public relations and focus more on being a mom.

Still, the mom-turned-baker said she and her husband have accomplished a lifelong goal.

“We really had this dream of opening this exact place. If I could look back at the initial vision, it’s exactly what it is today,” she said. “Once we achieved that and opened it and it was operational and up and running and doing well, [we figured it was] probably time to find someone who can run this and take it from here, take it to the next level.”

D’Souza said the ideal candidate would be a baker who would run the business as an owner/operator, be hands-on and happy with the life of a small business owner.

Though the company could be run with a few employees, it currently has 12 people on the payroll.

“You could run the business with two to three people if you were more focused on it, if you didn’t have a full-time career and three small children,” she said.

And while the family will no longer be involved in the day to day, D’Souza said she would be around to help in the transition, and looked forward to counseling whoever took over the business with the vast knowledge she has accumulated in two years time.

Not to mention that D’Souza fully intends on being a customer herself, bringing in her three children – including the shop’s namesakes, Sadie and Margaret – for a treat or two every once and awhile.

“Of course we’ll be great customers, there are a lot of birthday parties in our future,” D’Souza said.

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