Hingham Jewelers’ is familiar with jewelry give-aways, handing out 12 presents during Christmas time in a scavenger hunt around the South Shore.
Owners will bring that same spirit of giving to Mother’s Day this year, with a diamond necklace giveaway to one winner in the store.
“Mother’s Day for us is a big weekend, and it’s so adorable. It’s all the dads walking in with little kids. I thought, 'What could we do that would be fun?' ” said Stacey Page, one of the owners of Hingham Jewelers.
Page decided to offer a necklace giveaway during the second part of a two-day Roberto Coin trunk show, offering a diamond necklace to one winner during the Saturday day of shopping.
The necklace, which retails for $600, is a small, white gold and diamond heart on a delicate silver chain.
According to Page, the plan is to give every customer coming into the store on Saturday a mini cupcake, each with a number written on a flag on the cupcake. One number will correlate with a pre-selected number from the store.
“If you stop and think about it, it’s really sweet. The fathers saying. 'What would Mommy like?' and they are so excited. So we thought, let’s have some fun with it,” Page said. “Everyone is so good to us, we’re so lucky, so we thought let’s do something fun with someone who couldn’t normally get something like that, saying, ‘Look Mom what I got you.’”
With the 12 Days of Christmas Scavenger Hunt popular, Page wasn’t sure how many people would turn up for the Mother’s Day event.
“I hope it’s a fun big crowd. I hope it’s not crazy. But I think it will be manageable,” she said. “People understand the reasoning behind it and the meaning."
Along with the necklace giveaway, Page said the store was coordinate some last-minute giveaways for customers shopping that day.
Additionally, customers who make a purchase of a Roberto Coin jewelry over $1,000 will receive a complimentary gift bag.
The store will have extended hours for Mother’s Day shoppers, open from 10 a.m. till 6 p.m. on Friday, during the first day of the trunk show, and on Saturday from 9 a.m. till 5 p.m.
For more information on the store, click here.