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Chamber hosts forum on online marketing

Posted by Kaileigh Higgins  December 22, 2010 10:00 AM

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Beth Robinson, a Media and Web Marketing consultant (left) and Susan Hankins, owner of Ask-Susan LLC, at the Marblehead Chamber Business Breakfast Forum.


The following was submitted by The Marblehead Chamber of Commerce:

On Wednesday, December 15th, The Marblehead Chamber of Commerce hosted a Business Breakfast Forum titled "Google Tips to Market Your Local Business" which featured guest speakers Susan Hankins of Ask-Susan LLC and Beth Robinson, Social Media, Web Marketing, SEO consultant.  The Forum was held at Hooked Seafood & Grill, located at 114 Pleasant Street, Marblehead and was well attended by Chamber members and interested guests.
 
Susan Hankins discussed the importance of claiming your business listing at http://google.com/places.  The search engine Google has developed a tool to assist people looking for local businesses.  To this end, Google has compiled more than 50 million business listings through their extensive web searches, and at this time, only 4 million business owners and managers have claimed these free listings, updated them, completed information, etc.  This important process is entirely FREE, and it increases your search rankings on Google.  According to Susan, nearly 70% of all online searches are through Google, and 20% of those are local searches, for businesses and services.  Susan explained to attendees the importance of claiming and updating their business profiles on Google Places and outlined 5 simple steps that can help increase visibility online, which can be found on her website at www.ask-susan.com.  Ask-Susan, LLC has been providing website marketing for small businesses for 11 years. She specializes in Pa y Per Click (PPC) advertising. For additional information about Ask-Susan and to contact Susan Hankins, call 866-380-4972, email shankins@ask-susan.com or visit www.ask-susan.com.
 
Beth Robinson rounded out the discussion by talking about the importance of using these free marketing tools in combination with additional search engine optimization efforts.  For additional information about Beth, call 781-883-6156 or email Beth_robinson@hotmail.com.

About the Marblehead Chamber of Commerce
The Marblehead Chamber of Commerce is dedicated to the enhancement and development of the business community. We are a non-profit membership organization providing services to over 400 businesses including networking events, web site listings, seminars, health insurance, business & tourism promotions, & advertising opportunities. For additional information about the Chamber, please call 781-631-2868, or visit us on the web at www.marbleheadchamber.org and www.visitmarblehead.com. E-mail: info@marbleheadchamber.org.

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