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Needham's The Ellie Fund harnesses the power of The Incredible Hulk, wins online fundraising competition

Posted by Evan Allen  June 27, 2012 04:15 PM

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Needham-based charity The Ellie Fund Hulksmashed its way to victory this month in a 24-hour online fundraising competition called Twive and Receive, raising $53,089 and beating 161 other nonprofits across the country in the race to raise the most money.

The Ellie Fund narrowly beat out the Minneapolis-based Animal Humane Society, fueling its supporters’ fire with an image of The Incredible Hulk smashing kittens.

Twive and Receive was created by Razoo, a social fundraising platform for individuals and nonprofits. Razoo is also the leader in Community Giving Days, which are online fundraising competitions.

All together, Twive and Revive raised a total of $405,869 for nonprofits across America.

The competition for first place – and the $15,000 prize that goes with it – was fierce. When The Ellie Fund got a big donation that gave it an edge, supporter John Haydon created the Hulk-smashing-kittens image to rally The Ellie Fund’s donors to stay ahead of the Animal Humane Society.

The Humane Society fired back with a picture of the kittens clawing the Hulk.

By the time the competition was over, The Ellie Fund had beaten out the Animal Humane Society by less than $1,000.

“Martin Luther King Jr. said ‘Everybody can be great because everybody can give,’” said The Ellie Fund’s Executive Director Julie Nations in a statement. “I say everybody can be great because everybody can Twive!”

Razoo has compiled a list of the 20 most generous cities along with their participating causes here.

Evan Allen can be reached at evan.allen@globe.com

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