TripAdvisor Inc., a travel review website currently based in Newton, broke ground on Monday on a new 282,000 square-foot headquarters at Center 128 in Needham.
TripAdvisor tapped into the power of social media right from the company’s start in 2000 by inviting travelers to write online reviews of hotels and attractions.
The company recently launched its first TV ad campaign. The tagline: “Every experience counts.” The company said at that time that there are 260 million unique visitors to TripAdvisor every month.
Among the dignitaries at the ceremony were Governor Deval Patrick, Needham Board of Selectman chairman Dan Matthews, and Justin Krebs, principal of Normandy Real Estate Partners, said TripAdvisor.
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