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Haunted Happenings net revenues down for Salem at about $250k

Posted by Justin Rice  December 5, 2011 02:16 PM

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Salem brought in a net profit of approximately $250,662 during its annual month-long Halloween celebration, according to officials.

Finance Director Richard Viscay said this morning that Haunted Happenings revenue figures for the city were down from last year’s profits of about $266,699.

“We basically had two things I think that contributed to the slight decrease, one was an early October storm we had that basically scared off some of our visitors in the first week in October, and then of course Halloween did not fall on a weekend night, so we saw a decrease in the action downtown," he said.

“Otherwise it was a success. We had no problems at all and are happy with the revenue. Also, we’re happy with all the tourists that came in and hopefully the vendors and merchants feel the same way.”

The city’s $419,388 in revenue were offset by $168,726 in expenses, including $80,689 on police details and police overtime. That included bringing in police from the Sheriff’s Department and mounted police from Plymouth County.

The city spent another $6,000 on fireworks, $26,285 in overtime for Department of Public Works employees and $9,600 on portable restrooms.  The city also spent $12,500 to install a sound system and lighting for the Radio 92.9 stage.

Viscay said the city started using its current metrics to calculate Haunted Happenings revenue in 2007. Since that time their best year came in 2009 when they netted $271,000.

“Halloween fell on a Saturday night that year,” Viscay noted.

In 2007, the city netted $119,000 according to Viscay.

“So we doubled that in the last five years which I think is encouraging,” he said. “I think we’ve mastered how to account for this stuff and how to report the numbers.”

Justin A. Rice can be reached at jrice.globe@gmail.com.

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