Photo courtesy of Salem State University
The following was submitted by Salem State spokesman Joseph Benavidez:
Salem State University graduate Kelly Noonan, of Beverly, will be presenting two papers at the National Association for Global Business Conference in Washington, D.C., on November 16 and 17.
The two publications, "Marketing to Green Communities Green Well Being: A Personalized Approach to Green Marketing" and "Advertising & Green Business Methods: How to Successfully Reach the Green Consumer" - which were co-authored with Linda Jane Coleman, a professor of marketing and decision sciences at Salem State - will also be published in the Association for Global Business Proceedings, with the purpose of advising companies on how to interact with the growing number of "green" consumers.
As a business administration major at Salem State's Bertolon School of Business, Noonan served as the marketing coordinator for the city of Peabody's sustainability program "GreenPeabody," and received the Osram Sylvania Scholarship for academic excellence in business. She also won special recognition and received the Department Book Award from Marketing and Decision Sciences her senior year. She is currently the marketing coordinator for the Boston branch of Verdant Focus.