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Radio Disney brings excitement, fire safety to Scituate

Posted by Jessica Bartlett  October 26, 2010 11:01 AM

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Excitement about safety at Radio Disney

Radio Disney took a trip to the Jenkins Elementary School on Monday with the program "I Am Safety Smart!" designed to get kids involved in preventing fire accidents and knowing what to do when they occur.

But his was a far cry from the traditional fire-safety class – a suited up fireman talking to a group of placid children - this event read more like a Jonas Brothers concert.

The cheers and screams of excitement from the fourth, fifth, and sixth grade classes in the gym reverberated off the hallways, and red and yellow pom-poms danced over the children’s’ heads as they rooted for their perspective teams.

This was fire safety extreme.

It’s part of a plan launched by Underwriters Laboratories, Disney Educational Productions, and Radio Disney to mitigate what, according to the press release, is the No. 1 killer of children: injuries.

“We wanted to get into the schools and teach kids how to be safe,” said Casey McClain, promotions manager for Radio Disney.

This year will be the first year the five-year old program will do fire safety. Generally focusing on all sorts of safety tips, Safety Smart hopes to teach children how to eliminate hazards in their homes, guard against hazards, and warn about hazards.

The program is being executed nationwide, with only seven lucky schools able to participate in Massachusetts.

“It's a great opportunity, because UL funds the Radio Disney program on behalf of the schools. They only had a few slots available in this market, and Jenkins Elementary School was very lucky to get one,” said Melissa Burrill, a PTO volunteer who helped bring the event to Scituate.

The president and chief executive officer of Underwriters Laboratories, Keith Williams, summed up the goals of the program.

“By developing and sharing critical safety awareness messages, we will have a lasting and positive impact on preventing unintentional injuries and their consequences. We are empowering children to make smart, more informed safety choices and decisions today, tomorrow… for life,” he wrote in a press release about the event.

The program was also part of National Fire Safety Month, which runs through October.

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