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Legoland seeks child ambassadors for Discovery Center

Posted by Samantha Laine  February 20, 2014 12:52 PM

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Think your child has what it takes to become one of Boston’s inaugural Lego ambassadors?

From now until March 14, LEGOLAND Discovery Center Boston will be accepting applications from children ages 5 to 12 to participate on a team to help LEGOLAND become the best attraction of its kind.

Kelly Smith, Marketing Manager at LEGOLAND Discovery Center Boston, said this is another step that will bring the discovery center closer to its opening in May. The group selected Ian Coffey as the new master model builder on January 26, and now Coffey will select his panel of child advisors to give feedback on the new center.

“We had our Brick Factor competition to find the master model builder, but every one needs a great team of support,” Smith said. “So we’ve developed the junior competition, which will allow 12 kids to be part of a team to help Ian with events and activities leading up to grand opening, as well as after the fact.”

Ian Coffey, the master model builder for Boston’s LEGOLAND Discovery Center, said he is excited to select the team of children that will comprise the junior construction panel and that he will be looking for a variety of qualities in the applications.

“It’s my first real responsibility, which I’m really excited for,” Coffey said. “The things I’m looking for is how creative the children can be, how enthusiastic they are, and how their imagination comes about . . . [I’m looking for] who really had all those things coming together when they built with the Lego bricks.”

As part of the application, children must include a video or photo and written response explaining what makes them the biggest Lego fan and why they should be part of the panel. They should also show something they built with Lego bricks. Coffey said he is excited to see the responses and what the kids come up with by themselves.

“In an essay, I want to see the kid. I love the raw child, even a handwritten note,” Coffey said. “When you’re reading it and you can really see that they’re engaged in what they’re writing, that’s the kind of stuff that’s going to stick out to me.”

Smith said that while a major part of being ambassador is testing the rides and being excited about the attraction, another part is providing feedback to the center. She said LEGOLAND is an attraction for children, and as such their opinions help make the center the best it can be. She said that in the process, it also provides children a great opportunity to interact with adults and grow through working in a team atmosphere.

“It’s a team of 12, so they will need to work together and develop skills of teamwork. But also, interpersonal skills, speaking skills and confidence will be gained throughout the year . . . It’s a pretty strong role for a child,” Smith said. “[We’re looking for] children who feel comfortable working with a variety of different people.”

Smith said it will be interesting to see the number of children who apply. She said it’s great to be able to offer those selected the chance to experience the discovery center before it officially opens in May.

“The Discovery Center is a really exciting attraction coming to the Boston area,” Smith said. “It’s kind of a unique opportunity for a child to be able to experience something so new and great and incorporate it with a toy that’s so educational and constructive. It’s such a great toy that so many children love.”

Coffey hopes that parents will encourage and help their Lego-loving children to apply. He said that for him, it was all about taking steps towards what he loves, and he hopes a lot of children will do the same.

“I want kids to come out of this after day one saying this is my dream, I can reach it. I can do this,” Coffey said. “The creativity, design, imagination, you can build those and shape them, but I really want children to understand that if they want to become something—even become a junior panelist—to just keep going for it.”

LEGOLAND Discovery Center Boston will be accepting applications for its junior construction panel from now until March 14. The 12 winners will be announced on their Facebook page on March 17. For contest rules and to apply, visit the LEGOLAND’s website.

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