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Fort Point advocates look to visually brand neighborhood

Posted by Patrick Rosso  February 18, 2014 04:25 PM

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As the Fort Point continues to grow with the almost constant addition of new restaurants and residential developments, community advocates are looking for ways to visually brand the neighborhood.

Neighborhood advocates, businesses owners, and non-profit leaders are expected to come together Wednesday, to continue discussions about how to create an identity for the neighborhood and abutting Fort Point Channel through the use of graphics.

“With this campaign, we really want to highlight Fort Point and express what it is,” explained Danielle Pillion, executive director of the Friends of the Fort Point Channel, the group leading the initiative.

“Right now we don’t have any signage in the neighborhood,” Pillion said. “There’s nothing that lets you know you’re in the Fort Point, tells its history, or what the amenities are.”

The process to visually brand the area kicked off last summer, with the selection of Stoltze Design as project's lead designer. Over the past several months, Stoltze has created a series of “graphic identities” for the community, with the three final options expected to be unveiled Wednesday.

“Our goal is to celebrate the historic district and the amenities that are here, while also educating people when they are in Fort Point,” Pillion added.

The graphic, once a selection has been finalized, is expected to be used throughout the neighborhood from light pole banners to way-finding signs.

“We’ve been getting a lot of press about the neighborhood and people will say, ‘where is Fort Point,’ and that signage will let them know they are here,” Pillion said.

The community is invited to provide feedback on the three designs at two public meetings scheduled for February 19.

The first meeting will be held Wednesday, from 2 p.m. to 3 p.m., at Atlantic Wharf, located at 290 Congress St., 2nd floor.

The second meeting will be held Wednesday, from 6 p.m. to 7 p.m., at Atlantic Wharf, located at 290 Congress St., 2nd floor.

A final design is expected to be selected by the end of March, but because the neighborhood is in a Historic District, it must also be approved by the Fort Point Channel Landmark District Commission.

For more information visit the Friends of the Fort Point Channel's website.

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Email Patrick D. Rosso, patrick.d.rosso@gmail.com. Follow him @PDRosso, or friend him on Facebook.

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