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Brandeis earns finalist position to host The Today Show's Kathie Lee and Hoda

Posted by Jaclyn Reiss  September 19, 2012 07:47 PM

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Brandeis University seniors Rachel Nelson and Reed Zukerman created and tweeted this video to give their school a finalist spot to potentially host The Today Show's Kathie Lee Gifford and Hoda Kotb in October.

Brandeis University has been selected as one of six colleges nationwide to potentially host The Today Show's fourth hour gal pals Kathie Lee Gifford and Hoda Kotb as part of MSNBC's College Challenge.

Voters can choose which college the sometimes-loopy duo will visit, and the winning school will host the fourth hour show live on campus during the first week of October.

Brandeis is up against Syracuse University, Ohio State University, University of Tennessee, University of South Florida, and Creighton University.

The finalist universities won their spots by demonstrating school spirit via Twitter, sending creative and original tweets using the hashtag #KLGandHodaU and the name of their school.

The Today Show will have a film crew at Shaprio Campus Center on Brandeis campus to promote the contest on Thursday from 11:30 a.m. to 12:30 p.m. Producers say there are looking for an exuberant display of school spirit, according to the school.

Brandeis seniors Rachel Nelson, chair of Student Events, and Reed Zukerman put Brandeis on the map by creating and tweeting a homemade video about why students think highly of Brandeis, according to the school.

The video features appearances by the university's president, Fred Lawrence, as well as the provost, Steve Goldstein, and Andrew Flagel, senior vice president for students and enrollment.

“We thought the best way to get as many people involved would be an ambush-style interview and just focus on what makes Brandeis great,” Nelson told Brandeis officials.

Students who attend the film promotion on Thursday are asked to arrive at 11 a.m. wearing Brandeis shirts or sweatshirts.

The campus bookstore will offer Brandeis clothing at 20 percent off, and there will be poster-making supplies in the Shapiro Campus Center tonight and Thursday morning, according to the school.

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For more coverage of area colleges, go to boston.com/yourcampus. Follow us on Twitter: @yourtownwaltham, @jaclynreiss, @ycbrandeis

Jaclyn Reiss can be reached at jaclyn.reiss@globe.com

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