A Watertown bridal shop will soon be nationally famous, as a new TLC show, "I Found the Gown," will use the store as its main filming location.
The show, which premieres Friday night at 10 p.m., follows brides as they shop at Vows Bridal Outlet on Galen Street, searching for designer dresses at steeply discounted prices.
The new series differs from many of the networks’ other staple shows – such as “Say Yes to the Dress” – in that it acknowledges many brides lack the budget necessary to find, and fund, a dream designer wedding gown.
“TLC has a lot of shows about different types of matrimony milestones, and finding a dress is really important,” said Niki Kazakos, a TLC spokeswoman. “On ‘I Found the Gown,’ it’s really about the discount that brides are getting.”
Each half-hour episode will follow three brides-to-be as they meet with Vows consultants to find their dream dress.
Owners and married couple Rick and Leslie DeAngelo are able to offer upscale designer names at low prices because they buy their inventory wholesale at cheaper prices.
While the DeAngelos said some gowns are in perfect condition, simply overstocked from designers or bought from other businesses closing down, some dresses were previously worn down the runway or served as samples. The store also might only have specific sizes in certain styles.
However, the couple said many brides overlook those details, as they are hoping to score a deal on their fantasy frock now more than ever.
“Especially with the economy the way it is, people are looking for deals and bargains,” Rick said. “Some people will spend $5,000 or $10,000 on a gown, but the other 99 percent of the population is looking for a great deal on a beautiful gown.”
“I Found the Gown” will run in back-to-back half-hour increments over four weeks, airing Fridays on TLC at 10 p.m. and 10:30 p.m.
To learn more about the show and Vows, check out Globe West in this Sunday’s Boston Globe.
Jaclyn Reiss can be reached at firstname.lastname@example.org