July Jubilation returns to \Wellesley for the 19th straight year this Saturday, showcasing 45 Wellesley Square businesses and featuring bargains, food, entertainment and fun.
The annual festival will take place on Central Street from 10 a.m. to 4 p.m.
“We have a lot of local merchants in the streets, getting their name out there, and putting out a lot of sale type items,” said Demian Wendrow, director of operations at London Harness and organizer for the July Jubilation. “But the intent is to give back to the community and all of our supporting customers.”
Central Street will be closed throughout the day to make way for the festival.
This is the fourth year the Wellesley Center Merchants Association will run the Jubilation. The event launched in 1992 under the organization of Wellesley Savings Bank.
The number of businesses has doubled since the Wellesley Center Merchants Association took over in 2007. “We hope it can grow every year,” said Wendrow. “We are trying to keep the shop Wellesley first theme.” The association works hand and hand with the Wellesley Chamber of Commerce.
“All the entertainment is supported by the local merchants. Nothing costs anything except the sale priced merchandise,” said Wendrow. “You don’t have to come down to purchase anything, its just about having fun and giving back to the community.”
A donation will be made by the Wellesley Merchants Association to the Wellesley Education Foundation.
Music will be provided by Z-Tunes DJ Service throughout the course of the day. Bands will perform at the music fair from 11- 3 p.m.
For the kids, July Jubilation will feature moonwalks, face painting, stilt walkers, a caricaturist, and a juggler. There will also be guest visits from Smokey the Bear and Elmo.
Kids can let their imaginations run wild at the Children’s Book Sale in the Wellesley Free Library Foyer between 10- 2 p.m.
Anyone can check out a Wellesley Police cruiser and get the opportunity to meet Miss Mazi, the local police Bloodhound.
Aspiring pet owners or animal lovers can check out the Spin, Stray Pets in Need, stand or check out the petting zoo from 12 – 1:30 p.m.
Derek McLean can be reached at firstname.lastname@example.org.