Westborough was named the 2013 eCity of Massachusetts by Google, the Internet giant announced today.
The eCity awards recognize the digital capitals of America by identifying cities in which local businesses use the Internet to attract new customers, connect with existing ones, and grow their local economies. According to Google, businesses with an online presence are expected to grow 40 percent faster than offline counterparts.
“Our ‘e-City Awards’ recognize the new ‘digital capitals’ of America,” said Scott Levitan, Google’s director of small-business engagement. “We’re proud to recognize this growing entrepreneurial-spirit—and the role that it plays in both creating jobs and sustaining local economies. With 97-percent of Internet-users looking for products and services online, it’s clear that success is about being connected.”
Google worked with IPSOS, an independent research company, to analyze the online tactics of small businesses in cities across the fifty states. One city from each state was honored with an eCity award.
According to a press release, businesses with a web presence are twice as likely to create new jobs. Coupled with the fact that small businesses create two-thirds of new jobs, the potential for economic growth from local companies is huge. Google hopes that its 50 digital capitals will serve as inspiration for companies that have yet to get online.
“Given the critical role that technology plays in driving growth and creating jobs, we need to make sure that every business is embracing the web,” said Congressman McGovern. “Westborough's small businesses are leading the charge and helping us share with people across the region, country and world some of what makes this community so special.”
Shandana Mufti can be reached at firstname.lastname@example.org.