Ideas to revitalize Main Street

Other suggestions include improvements to the business mix to embrace more consumer preferences such as clothing shops, and a collective branding and advertising campaign to lure customers into multiple stops downtown. Now, consumers often make only one stop on Main Street, according to the report.
Suzanne Kreiter / Globe staff

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By Lisa Kocian, Globe Staff
Other suggestions include improvements to the business mix to embrace more consumer preferences such as clothing shops, and a collective branding and advertising campaign to lure customers into multiple stops downtown.

Now, consumers often make only one stop on Main Street, according to the report.