In February, she said, E.A. Davis fills with middle and high schoolers who snatch up dresses and post pictures of them on their Facebook pages to make sure that none of their friends buy the same style.
The second floor of E.A. Davis is dedicated to menswear, stocking brands like Peter Millar, a country-club line with simple cuts and no logos; Smathers & Branson needlepoint belts decorated with billfish, whales, sailboats, and glasses of wine (“a special piece makes a special Christmas gift,” said Hashemian); and, of course, Lilly Pulitzer for men.
The basement contains a design studio: Neil Devlin antiques from around the world, including pencil and watercolor sketches dating from the 1500s; an early-20th-century “Versailles” colored postcard book; and old portraits of lords and ladies.
The walls are hung with rows and rows of fabrics: velvet, chenille, leather, silk. E.A. Davis offers interior design services for people who want custom rooms in their homes. Even here, Lilly Pulitzer is ever-present — the brand makes a line of furniture.
In the back hallway of E.A. Davis, relics from the store’s past hang in frames, including old Barbour ads and handwritten receipts from the days when a purse cost 50 cents.
“Wellesley today is very different from how it was 50 years ago. The store and the town have grown and changed together,” said Hinchliffe.
“It defines itself by what people in Wellesley are looking for,” she said. “A lot of other stores come and go. And Davis is always there. And everybody knows it.”
Evan Allen can be reached at firstname.lastname@example.org.