Fireman Capital Partners, a Boston-based private equity firm that specializes in investing in consumer-focused companies, said it has acquired a majority stake in Skip Hop Inc., a New York-based seller of child and toddler toys, furniture, and accessories.
Fireman put $50 million to $60 million into the deal, according to a person briefed on the investment. Skip Hop founders Michael and Ellen Diamant will retain an ownership stake, the firms said. The deal is expected to close this Friday.
Skip Hop was founded in 2003 by the Diamants, a husband and wife team. The company sells its products online and through other retailers.
Dan Fireman, Managing Partner of FCP, said in a statement: “Skip Hop creates truly innovative products that are original, fresh, and with a contemporary aesthetic. While successfully expanding its product suite and distribution channels, Skip Hop has proven the strength of its brand and the authenticity of its products.’’Beth Healy can be reached at Beth.Healy@globe.com