Malden company in the race to get drivers’ eyes off their phone screens

More startups, including SenseDriver Technologies in Malden, are developing heads-up displays to keep drivers focused on the road. But will they work?
More startups, including SenseDriver Technologies in Malden, are developing heads-up displays to keep drivers focused on the road. But will they work? –Jessica Rinaldi/Globe Staff

Heads-up technology is one way to help fight driver distractions….sort of.

The system’s display information, including vehicle speed, maps, directions, and other information that could require drivers to fumble with their phones, is projected right in front of their windshields or dashboards.

Some automakers offer heads up-displays (HUDs) built in to their vehicles. But as BetaBoston points out, the technology is not widely available and can cost $1,000 or more.

However, a handful of startup companies are developing HUD systems that will allow drivers to keep their eyes on the road, read and reply to text messages with voice-activated technology, and post to social media.

Advertisement

BetaBoston recently took one of those systems, a HUD product from SenseDriver Technologies called SenseHUD, for a test run. The system projects a user’s cell phone screen on a “special mirror, about the size of a small paperback.’’ The system also has a mobile app that responds to voice prompts, such as inputting directions or responding to a text message.

SenseDriver Technologies’s founders hope to make headway against the dangerous problem of distracted driving. But while HUDs are better than holding your phone in your lap to text, they may not solve the problem completely. In October, a study from the AAA Foundation for Traffic Safety found “new hands-free technologies can mentally distract drivers even if their eyes are on the road and their hands are on the wheel.’’

SenseHUD is based in Malden and hopes to begin selling the SenseHUD system beginning next year for $139.

Read the full BetaBoston story here.

Cars packed with cool technology

Loading Comments...