Former Chrysler CEO Lee Iacocca has died at age 94

He was famous for his TV ads in which he said: "If you can find a better car, buy it!"

In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car.
In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car. –AP Photo/Osamu Honda, File

DETROIT (AP) — Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California.

Iacocca was a master pitchman. He put the Mustang in Ford’s lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.

He was famous for his TV ads from that time, in which he said: “If you can find a better car, buy it!”

Iacocca also wrote two best-selling books and was courted as a presidential candidate for 1988. He had a 32-year career at Ford and Chrysler and helped launch some of Detroit’s most significant cars — including the minivan, the Chrysler K-car and the Ford Escort.