What happens to elegant, expensive wedding flowers after the ceremony ends? They get tossed. Or, if they were designed by local florist Krissy Price, they get recycled.
The Boston-based entrepreneur owns and operates Boston Pollen, a floral arrangement company that serves events, editorial shoots, and, most of all, weddings. Price noticed that many of the flowers that she used in weddings were going to waste after the ceremonies had ended.
“I hate to throw [the flowers] in the dumpster every night,” she said.
So instead, she repurposed them into new, original arrangements.
“I wanted to do something that really allowed me to stretch myself creatively,” she said. That meant reusing the flowers for installations.
At first, the repurposed flower arrangements remained in Price’s studio. But she soon brought them outdoors, placing them in random spots in neighborhoods around Boston.
“It just occurred to me: Why not do it out in public so people can enjoy it?”
So far, Price has done installations in the South End, Commonwealth Avenue Mall, Fort Point, and at the bus stop across from the Massachusetts Avenue MBTA stop. The Mass. Ave arrangement was her most recent installation to the movement, which she calls #GuerillaFlowerfare, and was very quickly removed. (Price isn’t certain who moved it.)
Price hasn’t always consulted with the city before setting up an arrangement, though she did team up with the Garden Club of the Back Bay for her installation on the Commonwealth Avenue Mall. Going forward, she hopes to have her installations “sanctioned”—in fact, the Museum of Fine Arts reached out to her recently about coordinating on a project.
Sadly, Price’s installations are not long-lasting. She leaves them up for about 24 hours before removing them and cleaning up the area. If Bostonians want to catch her guerilla flowerfare, they have to track her social media closely. Price announces the location of an installation on her Snapchat (@BostonPollen) late at night, typically after a wedding, when she has relatively new flowers to work with. Then, she goes back in the morning to snap a photo of the installation for her Instagram.
But, according to Price, the best promotion for guerilla flowerfare comes from the locals who happen across her projects and post about them on social media.
“In all honesty, it’s been cool to see people on Twitter taking pictures of it in their neighborhood, saying, what is this? Who knows?” She said. “It’s awesome to see how each neighborhood responds to it.”