Sam Adams made a high-stakes bet with an Atlanta brewery over Super Bowl 51
The people behind Samuel Adams Beer are hoping they won’t be feeling peachy after Super Bowl 51. The local brewery has pitted itself against SweetWater Brewery in Atlanta for a not-so-typical kind of bar fight.
It all started when SweetWater shared the news with Sam Adams that some Atlanta gas stations are refusing to sell the New England beer in advance of Sunday’s showdown.
@sweetwaterbrew Your joke’s falling flat. Better Belichick yourself before you wreck yourself.
— Samuel Adams Beer (@SamuelAdamsBeer) January 27, 2017
The cross-country trash talk quickly escalated into full-on wagers over Super Bowl 51’s outcome, with each brewery seemingly promising to send a brewer to the winner to be an intern for a day, to wear the other team’s colors, and—drum roll, please—to name and sell a beer after the winning team.
.@SamuelAdamsBeer alright the cutoff sweatshirt is comin off. When we win you gotta ship us a brewer to be our intern for the day. #riseup
— SweetWater Brewery (@sweetwaterbrew) January 27, 2017
.@Sweetwaterbrew Sounds like you need #OneMore employee to help with production…Let’s up the ante – loser wears winning team’s colors? #SB51
— Samuel Adams Beer (@SamuelAdamsBeer) January 27, 2017
.@SamuelAdamsBeer Let’s #riseup the stakes and force the loser to rename a beer after the winners team. Dirty Bird Lager has a nice ring
— SweetWater Brewery (@sweetwaterbrew) January 27, 2017
.@Sweetwaterbrew New England #Patriots Extra Pale Ale it is. Sales, through the roof. ?#SB51
— Samuel Adams Beer (@SamuelAdamsBeer) January 27, 2017
This isn’t the only food and drink bet in the name of Tom Brady. Kane’s Donuts made a similar wager with an Atlanta doughnut shop on the Super Bowl. And Massachusetts Gov. Charlie Baker has put Boston cream pie cupcakes, Legal Sea Food’s clam chowder, and cider doughnuts on the line in a bet with Georgia Gov. Nathan Deal.
