Sam Adams made a high-stakes bet with an Atlanta brewery over Super Bowl 51

Boston, MA 06/13/ 07 Bar tender Pete Burton pours a pint of Sam Adams lager beer in a glass designed by Sam Adams for specific use with their lager. Burton works at the Sunset Bar in the Allston section of Boston, MA on Wednesday, June 13, 2007. (John Bohn / Globe Staff) section: LIVING; slug: 14glass; reporter: Joseph Kahn John Bohn / Globe Staff

The people behind Samuel Adams Beer are hoping they won’t be feeling peachy after Super Bowl 51. The local brewery has pitted itself against SweetWater Brewery in Atlanta for a not-so-typical kind of bar fight.

It all started when SweetWater shared the news with Sam Adams that some Atlanta gas stations are refusing to sell the New England beer in advance of Sunday’s showdown.

The cross-country trash talk quickly escalated into full-on wagers over Super Bowl 51’s outcome, with each brewery seemingly promising to send a brewer to the winner to be an intern for a day, to wear the other team’s colors, and—drum roll, please—to name and sell a beer after the winning team.

This isn’t the only food and drink bet in the name of Tom Brady. Kane’s Donuts made a similar wager with an Atlanta doughnut shop on the Super Bowl. And Massachusetts Gov. Charlie Baker has put Boston cream pie cupcakes, Legal Sea Food’s clam chowder, and cider doughnuts on the line in a bet with Georgia Gov. Nathan Deal.