Design New England

Fall at West Elm is Fresh & Personal

Naturalist Bowls.jpg

One of the best perks of my job — press previews. And yesterday was a serious perk, indeed. I had the pleasure of walking through West Elm’s new fall collection with creative director Vanessa Holden (who is an absolute delight). As we toured the spacious Fenway store, WE’s vision for fall was clear — home should be personal, meaningful, and multipurpose (plus a little whimsy, of course).


The collection, the former editor-in-chief and creative director of Martha Stewart Living‘s first with WE, is filled with versatile, quality pieces that are fresh and bold, but won’t tire once the season passes (like the Naturalist Bowls, above, that I almost left with). And Holden’s favorite story line for fall — indigo.
“There’s an ease with which you can work this color in,” says Holden. “There are other ways to live with color that aren’t so shouty. It really is a new neutral. It’s not brown or black, but it can work in a lot of the same ways. It’s dreamy and deep.”

Ruffled Quilt.jpg

Kantha Pillows.jpg
Botanical Vases.jpg

Her three indigo picks from the fall collection: Ruffled-Circle Quilt (top); the one-of-a-kind Kantha Quilted Pillow (middle); and Botanical Linear Vase Collection (bottom).
I couldn’t, in good conscience, end this post without sharing these last two items. The Organic Chevron Duvet Cover + Shams (below) put most eco-options to shame, with high-style and comfort. There are so many great uses for the Recycled-Glass Stacking Bottles (below), like individual salad dressings or cocktail ingredients, that I’m overlooking the fact it’s not from the fall collection.

Chevron Duvet.jpg
Stacking Bottles.jpg

Thank you Vanessa (and of course the whole WE team) for sharing the new line and getting us excited and inspired for fall in the middle of this heat wave!

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