The piney scent of bark mulch wafting through the air around the Seaport World Trade Center can only mean one thing — the Boston Flower & Garden Show is back in town. Design New England went behind the scenes Monday night with illumination expert Nancy Goldstein of Light Positive to literally shed some light on the exhibit hall before the show’s gala preview party Tuesday evening.
Coffee cup in hand, Goldstein, who’s been lighting the show for 19 years, explains that she and her team started working Sunday and “We will finish tonight. We won’t leave until we’re done.” That’s a tall order but she has the experience, knowledge, team and equipment to complete the job.
With the help of lighting manager Mike Gottke, owner of Gottke Enterprise Inc. in Bellingham, Goldstein will take eye-pleasing garden displays to extraordinary new heights. Gottke pulls the crews together and is one of the most important people in Goldstein’s book. “He does everything to make my vision happen,” she says.
Her vision combines hardcore technical expertise with an eye for nuance. The slightest difference between the colored filters she uses and the direction of the spotlights she installs makes a world of difference. Mahoney’s Garden Centers exhibit, for example, has three standout colors – deep purple, green, and orange. Finding the right colored filter to make each color “pop,” is her mission. “You have to add in the right tints,” she says, explaining that while one filter will enhance the lush purple petunias, it will make the greens in the shrubs and ground covers go flat.
While Goldstein works her magic at the front of the hall, her assistant, John Cuff, a Boston freelance lighting designer, directs a second team at the back. Goldstein’s plans in hand, he directs his crew around the Massachusetts Horticulture Society exhibit calling out orders to “pan,” “flag,” and “lock” lights into place so that “every arrangement has a different mood or feeling.”
Carolyn Weston, who manages the show for the Paragon Group, says exhibitors were asked to incorporate an “element of ‘WOW’ factor” in to their displays. Goldstein and her team make sure visitors see it in the best possible light.
The Boston Flower & Garden Show runs from Wednesday, March 14 through Sunday, March 18. Tickets are $20 for adults, $17 for seniors, and $10 for children 6 to 17. Information and tickets are at bostonflowershow.com. For more about Goldstein’s work, visit lightpostive.com