Olivia Culpo hit the red carpet at the 89th Academy Awards Sunday night in a blue-silver dress, and its interesting details extend way beyond its beads and sparkles.
The former Miss USA teamed up with designer Marchesa, nonprofit Water.org (cofounded by Cambridge native and Oscars presenter Matt Damon), and beer brand Stella Artois to debut a custom gown in support of a clean drinking water campaign.
Olivia. X The beautiful @OliviaCulpo wearing our custom Marchesa for @StellaArtois gown. We are proud to draw attention to @Water and the global water crisis on the red carpet. Join us in making a difference by purchasing a Limited-Edition Chalice to provide five years of clean water for one person in the developing world. Styled by @anitapatrickson! #marchesa #oscars #oliviaculpo http://bit.ly/2li1lBL #1Chalice5Years #sponsored @georginachapmanmarchesa @kerencraigmarchesa
On her Instagram Sunday afternoon, Culpo encouraged her followers to buy a chalice at buyaladydrink.com to provide five years of clean drinking water to someone in need.
Getting Oscars ready right now with @sirjohnofficial and @justinemarjan!!! I want to thank @stellaartois and @marchesafashion for making me feel like a princess and giving me the ability to spread the word about the global water crisis. Everyone should go to www.buyaladyadrink.com and buy a Chalice. Each one helps @water provide 5 years of clean water to someone in the developing world. Thank you all so much again ?? #1Chalice5Years #OscarsSunday #sponsored
On the red carpet Sunday, Culpo, who is dating Patriots’ wide receiver Danny Amendola, further explained the chalices and their connection to her Oscars look.
“[The dress is] in partnership with Stella Artois and. Stella Artois created chalices and for one chalice sold, five years of clean drinking water is provided for someone in the developing world,” Culpo told Ryan Seacrest on E!’s Live from the Red Carpet. “So this dress is actually made out of the chalice pieces, and it’s encouraging people to get involved in the water crisis and buy the chalice.”
The designers were inspired by water itself when they sketched Culpo’s gown, she told Seacrest.
“It’s sort of cascading,” Culpo said. “The crystal represents the water, as well. We knew we wanted tears.”