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Ahead of Super Bowl 56, which kicks off at 6:30 p.m. Sunday, advertisers have been releasing a steady torrent of 2022 Super Bowl commercials. While the tone of the ads varies widely, the prevailing trends so far include ’90s nostalgia, celebrity-heavy cameos, and an emphasis on humor over more serious fare.
“Marketers are recognizing Americans have had a very heavy, difficult two-year period and are responding by bringing some good old-fashioned entertainment for Super Bowl Sunday,” Kimberly Whitler, marketing professor at the University of Virginia, told the Associated Press.
NBC sold out of its ad space briskly and said an undisclosed number of 30-second spots went for $7 million, a jump from the $6.5 million that last year’s ads went for.
Another trend to keep an eye out for? Crypto ads.
Advocates of the blockchain-based digital currency — which has captured the interest of investors and financial service firms alike — want to lure regular Americans too. Exchanges Crypto.com, FTX, and eToro have all announced Super Bowl ad plans, and others have been rumored but not confirmed.
Here are all of the 2022 Super Bowl commercials and teasers released so far. While we’ve managed to catalogue more than 40 ads slated to run during the big game, there will surely be plenty of surprise commercials as well.
Amazon’s 2022 Super Bowl commercial shows real-life spouses Colin Jost and Scarlett Johansson living in a world where Amazon’s digital assistant Alexa can read your mind.
Amazon announces the NFL coming to Prime Video next season.
AMC showcases its most popular shows in an ad for its new streaming service.
Conan O’Brien’s longtime sidekick Andy Richter embodies a tailgating Julius Caesar in this Super Bowl ad for Avocados From Mexico.
Weed innuendos abound as Snoop Dogg and Martha Stewart star in the 2022 Super Bowl commercial for BIC EZ Reach lighter.
What does the future look like? Electric, if automakers have anything to do with it. With automakers back in full force this Super Bowl, BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.
Idris Elba keeps it simple for Booking.com in this Super Bowl spot.
Bud Light enlisted the mayor of Flavortown himself, Guy Fieri, to promote its new hard soda.
Bud Light NEXT, a new zero-carb Bud Light brand expansion focused on Gen Zers, showcases an NFT in its 2022 Super Bowl commercial.
The Budweiser brand, absent last year, returns with a spot centered on one of its Clydesdale mascots. After it’s injured by jumping a barbed wire fence — a not-so-subtle reference to the U.S. and the coronavirus pandemic — another Budweiser mascot, a Labrador, a stableman, and a vet, help the Clydesdale recover and gallop again.
Not to be outdone by its brethren at Bud Light and Budweiser, Busch Light tapped Kenny G for its Super Bowl commercial.
A mom can’t stop telling the world about her positive car-buying experience in this 2022 Super Bowl commercial for Carvana.
Caesar sits down for a nice dinner with a group of legendary quarterbacks and his wife Cleopatra (Halle Berry). The conversation quickly gets spicy.
Chevy premieres its first-ever fully-electric Silverado with an homage to “The Sopranos.”
This commercial, which is just a minute-long QR code, reportedly crashed Coinbase’s website.
This nostalgic commercial features basketball legend Lebron James talking to his younger self.
This commercial advertises an at-home COVID-19 test and how to use it.
A canned cocktail company spoofs a classic Super Bowl commercial format by saluting lazy people.
Awkafina stars in a cute, silly Disney+ commercial with a lot of goats.
Doritos will have several Super Bowl commercials, including the previously released wildlife spot embedded above and one featuring rapper Megan Thee Stallion and singer Charlie Puth.
Boston-based online betting company DraftKings released a teaser for its Super Bowl commercial featuring actress Emily Jones telling viewers that “fortune awaits.”
Similar to its other Fortune commercial, here Emily Jones talks about how “life’s a gamble” while doing risky things.
Cryptocurrency trading company eToro aired a fantastical commercial featuring the classic Frank Sinatra song “Fly Me to the Moon.”
ETrade hinted in a teaser that it’s bringing back the spokesbaby that appeared in its Super Bowl ads from 2008 to 2014.
The spokesbaby is back and out of retirement to stop people from taking financial advice from memes.
Ewan McGregor taps into your latent pandemic-inspired wanderlust in this Super Bowl ad for Expedia.
This Bahamian cryptocurrency company commercial featured Larry David as a technology skeptic.
GM has enlisted Mike Myers for an “Austin Powers”-themed ad that features a reprise of his role as Austin Powers’ nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green, and Mindy Sterling also join.
The Boston-based razor company aired a commercial introducing their new exfoliating bar razor.
Google’s ad for the Pixel 6 stars Lizzo and focuses on how the phone’s camera highlights darker skin tones.
Ty Burrell makes some pretty poor purchasing decisions in this ad for Greenlight, a company that promotes financial literacy for kids and teens.
Hellman’s Mayo enlisted the help of Pete Davidson and former Patriots linebacker (and current linebackers coach) Jerod Mayo in its Super Bowl commercial. In a spot reminiscent of the classic “Terry Tate, office linebacker” ads for Reebok, Mayo dishes out flying tackles for anyone who dares waste mayonnaise.
There’s some major “Midsommar” vibes in this Super Bowl spot for Irish Spring where stinky odors aren’t tolerated.
Kia showcases the Kia EV6, the brand’s first battery electric vehicle, in its ad, along with a cute “robo dog.”
In its first Super Bowl commercial in 17 years, Paul Rudd and Seth Rogen enjoy some memories and some Lay’s Classic potato chips.
The first real trailer for the Prime Video was seen for the first time during Super Bowl LVI.
Marvel’s new Disney+ show Moon Knight stars Oscar Isaac.
Facebook gives a glimpse of its vision of the Metaverse in a humorous ad that shows a discarded animatronic dog meeting up with his pals again in the Metaverse.
In Michelob Ultra’s 2022 Super Bowl commercial, a bowling alley run by Steve Buscemi unites superstar athletes from across sports enjoying some bowling in their off time: tennis great Serena Williams, former NFL quarterback Peyton Manning, the NBA’s Miami Heat all-star forward Jimmy Butler, WNBA star Nneka Ogwumike, top golfer Brooks Koepka, and U.S. women’s soccer star Alex Morgan.
Back again at the Superior Bowling Alley, Michelob will air a second spot, this time for its ULTRA Organic Seltzer.
Netflix teases movies to come in 2022 with a trailer for “The Adam Project,” starring Ryan Reynolds.
This long commercial featured two adorable kids.
A straight-laced Eugene Levy is transformed into an action hero by taking a drive in a 2023 Nissan Z sports car, alongside stars Danai Gurira and Dave Bautista. Catherine O’Hara also appears in Nissan’s new Ariya electric car.
“Nope” is a new movie by Jordan Peele.
Deion Sanders and his son Shadeur engage in feats of strength during this Super Bowl ad for Oikos Greek yogurt.
Planet Fitness’ ad has narration by William Shatner and shows Lindsay Lohan working out, winning “Jeopardy!” against Dennis Rodman, and bedazzling Danny Trejo’s ankle bracelet.
Ken Jeong and Joel McHale star in this commercial about a classic debate — what’s the proper way to eat mixed nuts?
Swedish car company Polestar introduces a new model.
In this amusing Super Bowl spot from Pringles, one man lives out his life with his hand stuck in a can of the manufacturer’s potato chips.
A major key for Intuit QuickBooks: Putting DJ Khaled in their Super Bowl commercial ahead of tax season.
Actress Hannah Waddingham (“Ted Lasso”) stares down her poker table competition in a Super Bowl commercial for e-commerce company Rakuten.
Anna Kendrick makes awkward, mostly one-sided small talk with Barbie in this Super Bowl commercial for Rocket Mortgage.
If you’ve watched the Olympics at all, you’ve likely seen this Salesforce ad featuring Matthew McConaughey. The software company will air it during the big game as well.
Your Cousin From Boston, meet Your Robot From Boston: Boston Beer Co. will run a Sam Adams Super Bowl commercial during the big game in 13 markets (including Boston) which features Spot, a dog-like robot from Boston Dynamics alongside its regular pitchman, the goofy “Your Cousin From Boston.”
Kevin Hart is a real VIP in this Super Bowl commercial for Sam’s Club.
Zendaya (“Spider-Man: No Way Home”) shills seashells as Sally in this spot for Squarespace. (Say that five times fast.)
Taco’s Bell’s 2022 Super Bowl commercial is full of whimsy, features pop star Doja Cat, and takes place in some sort of bizarre clown universe (which conveniently still features a Taco Bell).
Dolly Parton and Miley Cyrus raise their voices to “do it for the phones.”
Zach Braff and Donald Faison reunite to sing a new version of “I Feel Pretty” from West Side Story.
Toyota’s ad, which debuted during the Olympics but will also run during the Super Bowl, tells the story of the McKeever Brothers, cross-country skiers who have won 10 Paralympic medals together. The company will also air a second ad featuring Rashida Jones, Tommy Lee Jones, and Leslie Jones
In a teaser for its 2022 Super Bowl commercial, TurboTax gave a sneak preview of a spot featuring “Ted Lasso” star Jason Sudeikis.
This Turkish Airlines commercial about connecting the world starred Morgan Freeman.
Uber Eats wanted to get across the message that you can order household items and other sundries from its delivery service, not just food. So its ad shows celebrities and other actors trying to eat everything from cat litter to diapers. “If it was delivered by Uber Eats, does that mean I can ‘Eats’ it?” “American Pie” actor (and Boston native) Jennifer Coolidge asks. Gwyneth Paltrow tries to eat a candle, Trevor Noah tries to eat a light bulb, and Nicholas Braun from “Succession” tries to eat dish soap.
In a teaser, Verizon hints that it’s bringing back Jim Carrey to reprise his loathsome 1996 “Cable Guy” character for their 2022 Super Bowl commercial.
Vroom turns the act of selling a car into a full-fledged musical number.
Wallbox showcases an actual lightning-strike survivor in its ad for its home electric-vehicle charger.
WeatherTech’s 2022 Super Bowl commercial gets straight to the point, highlighting the company’s product offering to help weatherproof your vehicle.
This trailer was for a new HBO Max show about the Los Angeles Lakers.
Material from the Associated Press was used in this report.
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